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MASTER CHEFS INTERNATIONAL JOURNAL

Maadarani Circular Tasting Theory: A New Cognitive and Perceptual Study in Understanding Flavor

Chef Ahmad Maadarani
IUOAMC-MCTT-2026-001
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Academic Publication Details

Author Chef Ahmad Maadarani
Published Date 2026-05-22 16:08:19
Archive Code IUOAMC-MCTT-2026-001
Publication Type Academic Research Article
Abstract
This study presents the Circular Tasting Theory as a new cognitive and perceptual framework for understanding flavor as a dynamic sensory experience rather than an immediate taste response. The theory proposes that flavor moves through a complete sensory cycle beginning with primary reception, expanding through sensory development and perceptual peak, then declining, rebounding aromatically, and stabilizing as a final impression in memory. The research further introduces the Circular Sensory Evaluation Model (CSEM) as an applied framework for professional culinary judging, sensory education, quality evaluation, and modern gastronomy. Its importance lies in redefining tasting as a time-based, multisensory, psychological, and cognitive experience that may support future standards in culinary science and sensory analysis.
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المعدراني، أحمد. (2026). نظرية التذوق الدائري: دراسة معرفية وإدراكية جديدة في فهم النكهة. IUOAMC Global Platform.
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APA Citation:
المعدراني، أحمد. (2026). نظرية التذوق الدائري: دراسة معرفية وإدراكية جديدة في فهم النكهة. IUOAMC Global Platform.

The theory also holds that sensory identity does not depend only on complexity, but on the “internal connection” among the stages of the sensory cycle. A dish may be simple, yet possess strong harmony between its beginning, peak, and final effect. This gives it a clear and stable perceptual presence within memory.

Sensory identity is especially important in fine kitchens, where the goal is not only to present a delicious flavor but to create an experience that can be distinguished and remembered. Professional kitchens therefore seek to design dishes that possess a “special sensory journey” allowing the taster to recognize them even after a long time has passed.

Sensory identity is also connected to culture, environment, and collective memory. Some flavors carry a local or historical character that makes them part of the identity of peoples and communities. Food is therefore not merely an individual experience. It may become a cultural vessel carrying feelings of belonging, collective memory, and human symbolism.

Within circular tasting, the strength of sensory identity is not measured only by the clarity of flavor, but by its ability to continue, transform, and return within perception. A successful dish is one that remains present in the mind after tasting has ended and continues to provoke impressions, memories, and emotions over time.

Thus, the theory affirms that real food is not merely a chemical composition or a technical recipe. It is an experience that possesses an integrated sensory personality, moving through time, awareness, and memory to create what may be considered the unique “identity of flavor” for each dish.

The Sensory Layers of Flavor

Circular Tasting Theory assumes that flavor is not a single homogeneous element, but a multilayered structure that gradually unfolds during the food’s sensory cycle. Every dish contains different levels of perception that work in overlapping ways. Some elements appear quickly, while others require time or particular sensory conditions before they become clear within the tasting experience.

In traditional tasting, taste is often treated as a direct sensation that can be described with simple words such as “sweet,” “sour,” or “salty.” The real experience of food, however, is far more complex, because flavor consists of overlapping layers that move through time and influence one another continuously.

The first layer begins with what may be called the “surface layer.” This is the immediate sensation that appears when food first meets the senses. It includes the basic taste and the initial impression of flavor. This stage is often quick and strong, but it does not represent the true depth of food.

After that, the “middle layer” appears. This is the stage in which secondary flavors begin to develop inside the mouth. Perception becomes more complex as aromatic effects, thermal interactions, texture, and gradual taste transformations appear. Here, the taster begins to feel the true personality of the dish instead of being limited to the first impression.

Then comes the “deep layer,” the stage most closely connected to memory, emotion, and aromatic rebound. At this stage, flavor is no longer merely a direct sensation. It becomes a long-lasting perceptual trace. Delayed aromas or hidden sensations may appear; they may not be noticeable at the beginning, but they become clearer after chewing ends or during retronasal breathing.

The theory uses the concept of Flavor Layering Dynamics. This refers to the way flavor moves between different levels of perception during the temporal cycle of food. Refined foods do not reveal all their layers at once. They allow the taster to discover them gradually, creating an ascending sensory experience rich in detail.

Foods differ in the number of layers they contain and in the way those layers are organized. Some foods have a simple structure based on one or two clear layers, while others contain a complex network of overlapping flavors that change continuously with time, heat, and breathing.

The chef plays a central role in building these layers. Choice of ingredients, cooking methods, fat ratios, fermentation level, and thermal balance all determine how sensory layers appear and in what order they are revealed within the food experience. Professional cooking is therefore not limited to producing good taste; it also includes designing the “temporal structure of flavor.”

Within circular tasting, the quality of food is linked to its ability to manage these layers in a balanced and ascending way. A successful dish allows each layer to appear at the right time without dominating or separating from the others, creating an interconnected sensory cycle rich in transformations.

Thus, the theory affirms that flavor is not a fixed surface. It is a multi-level structure moving within perception like a musical work or a developing emotional experience, where each stage reveals a new layer that adds depth and meaning to the complete food experience.

The Sensory Rhythm of Flavor

The idea of “sensory rhythm” is one of the central concepts in Circular Tasting Theory. The theory assumes that flavor does not move randomly within perception. It follows a temporal pattern similar to a rhythm that organizes the development of the sensory experience from its beginning to its final effect. Food therefore becomes not merely a group of flavors, but an experience with its own speed, gradation, and temporal balance.

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